Скачать или смотреть TUSA Dive Gear Innovations & Retail Tips with Scott Sanders | Marketing Minutes

Discover how TUSA leads the scuba industry in dive gear innovation and retail strategy! In this episode of Marketing Minutes by Scuba Diving Industry Magazine, we’re joined by Scott Sanders, U.S. Sales Rep for TUSA and owner of Dive Shop Services. Scott dives into the brand’s 70-year legacy, including breakthroughs like the modular fin system, UV-protective lenses, and TUSA’s industry-first crystal silicone mask skirts.

TUSA remains a family-owned dive equipment manufacturer that controls its production process for unmatched quality—something today’s dive retailers truly value. Scott shares insider knowledge on how TUSA supports local dive shops with stocking programs, keyman pro incentives, and smart inventory solutions to compete with online giants like Amazon.

Whether you're a dive shop owner, scuba instructor, or equipment buyer, this episode reveals proven ways to grow retail sales, align training programs with branded gear, and prepare for the upcoming DEMA Show.

🧠 Learn how great gear, better business systems, and smart manufacturer relationships can transform your scuba shop.

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📌 LINKS & CTAs
👉 Scuba Diving Industry Magazine: https://scubadivingindustry.com/
👉 FREE Subscription for Dive Pros: https://scubadivingindustry.com/subsc...
👉 Explore TUSA: https://tusa.com/us-en
📧 Pitch your business: [email protected]

🔹 Timestamps & Chapters:
0:11 – Intro & Guest Welcome
1:01 – TUSA’s 70-Year Dive Gear Legacy
2:17 – Mask Skirt Innovation & Fit Features
3:40 – ISO Quality & In-House Manufacturing
5:02 – Full Gear Lineup & Brand Partnerships
7:01 – Retail Support, Warranty & Stocking Programs
8:43 – Modular Fin System Explained
10:00 – Smart Retailer Strategies for Dive Shops
11:20 – What to Expect from TUSA at DEMA
12:47 – Flying to Bahamas: Dive Travel Side Story
13:04 – Next Episode Preview

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