Скачать или смотреть The First Speech: Russia | Grand Prix for Good Winner at Cannes Lions 2024

Português: Explore a campanha "The First Speech: Russia", criada pela Innocean Berlin para Reporters Without Borders, que recebeu o Grand Prix for Good no Cannes Lions 2024. Esta série destaca os primeiros discursos progressistas e otimistas de autocratas modernos, incluindo Vladimir Putin, para lembrar como facilmente a democracia e a liberdade de imprensa podem ser comprometidas. A campanha ilustra a importância crítica de uma imprensa livre para manter o poder em cheque e promover a transparência, especialmente em regimes que começaram com promessas de liberdade e democracia.

English: Discover "The First Speech: Russia", created by Innocean Berlin for Reporters Without Borders, which won the Grand Prix for Good at Cannes Lions 2024. This series highlights the progressive and optimistic initial speeches of modern autocrats, including Vladimir Putin, to remind us how easily democracy and freedom of press can be undermined. The campaign underscores the critical importance of a free press in keeping power in check and promoting transparency, especially in regimes that started with promises of freedom and democracy.

Créditos Técnicos / Technical Credits:
Agência / Agency: Innocean Berlin
Cliente / Client: Reporters Without Borders
Campanha / Campaign: The First Speech
Prêmios / Awards: Grand Prix for Good at Cannes Lions 2024