Скачать или смотреть Epsilon: The importance of leveraging data and AI to connect clients with consumers

How does a leading marketing technology company deliver the right message to the right consumer, every time? Epsilon puts data and AI at the center of people-based marketing, leveraging the Databricks Data Intelligence Platform to unify massive datasets, drive analytics, and power personalized engagement for clients across the United States.

In this “Data + AI Executive Series” episode, Wayne Townsend, President at Epsilon, shares how the company combines its proprietary consumer data with client data, enabling over a thousand data professionals to identify opportunities and deliver value at scale. With generative AI and Databricks, Epsilon is democratizing data access and making insights more actionable, empowering clients to consolidate their understanding of consumers and drive business competitiveness.

Wayne’s advice: treat data and AI as an enterprise-wide transformation, invest in the right cross-functional talent, and focus on the core strengths that set your business apart. With Databricks, Epsilon is helping clients harness the full power of data and AI to achieve more innovative marketing and better results.

✔️ Try Databricks for Free: https://dbricks.co/41ha0L7

✔️ Hear more from our customers: https://www.databricks.com/customers

✔️ Read the Databricks blog: https://www.databricks.com/blog/categ...

✔️ Learn more about Epsilon: https://www.epsilon.com/

👉 Get Social
LinkedIn ►   / databricks  
Instagram ►   / databricksinc  
Twitter ►   / databricks  

#dataintelligence #martech #genAI #datagovernance