Refining Your Value Proposition: Case studies

Using case studies, Joe Wilson, Director of Business Development at Spongelab Interactive, highlights the iterative process in identifying and refining a value proposition. Hear four entrepreneurs describe the importance of a clear and meaningful value proposition and how it helps them focus on what really matters to their customers. | Part 3 of 3

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Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course.

Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more.

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MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.