Скачать или смотреть Digital Marketing Trends 2025 & Creative Leadership at LS Digital | Supersessions at IIDE

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0:00–1:30 – Introduction & Manesh’s Career Overview
1:31–5:00 – Manesh’s Early Inspiration & Journey into Digital Creative Space
5:01–8:00 – Transition from Designer to Creative Lead
8:01–13:44 – Being a “Jack of All Trades” & Creative Growth
13:45–18:59 – Memorable Early Campaigns & Career Highlights
19:00–21:06 – XUV 5OO Campaign & Live AR Innovation
21:07–26:00 – HDFC CPR Awareness Campaign & Its Impact
26:01–29:30 – Creativity, Training & Growth at LS Digital
29:31–34:59 – Handling Rejections & Learning from Failures
35:00–42:00 – Industry Inspirations & Leadership at LS Digital
42:01–46:59 – AI, Daily Learning & Creative Marketer Starter Pack
47:00–53:00 – Storytelling, Skills & Communication Tips
53:01–59:00 – Career Advice & Networking Importance
59:01–1:07:00 – Rapid Fire Q&A & Industry Insights
1:07:01–1:17:00 – Audience Q&A: Challenges, AI & Originality in Creativity


In this video:
Manesh Swamy, Managing Director & Chief Creative Officer at LS Digital, shares his insights into the world of digital creativity during a Supersession at IIDE. From his early career in digital illustration to leading LS Digital, Manesh takes us through his journey in building creative campaigns and understanding what drives business growth. He discusses creative risks, balancing short-term marketing goals with long-term strategies, and the future of marketing with AI and automation.

Highlights of the Supersession:
Manesh's evolution from digital creativity to brand storytelling.

Key lessons from successful campaigns like #TheMissingBeat (HDFC Life).

Strategies for measuring campaign success beyond impressions and engagement.

How LS Digital grew to ₹700 Cr and overcoming challenges in the buyer’s journey.

The role of AI and automation in transforming creative marketing.

Essential skills for young marketers looking to excel in the industry.



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