Скачать или смотреть AI Reality: Greg Kihlström and CMSWire's Dom Nicastro on Marketing, Agility and Value at MAICON 2025

At MAICON 2025 in Cleveland, Greg Kihlström — host of The Agile Brand and CMSWire contributor — sat down with Dom Nicastro, CMSWire.com’s Editor-in-Chief, to unpack what’s really happening at the intersection of AI and marketing.

From the exhibitor floor to executive strategy, Greg shares his firsthand takeaways from the Marketing AI Institute’s flagship event — where hype met hard questions about adoption, agility and value realization.

💬 Key topics in this conversation:

The real state of AI in marketing: hype vs. measurable results
Why smaller companies often outpace enterprises in AI innovation
The balance between embedded AI tools and new AI-first platforms
How AI acquisitions could reshape martech’s competitive landscape

🗓️ Recorded: October 16, 2025
📍 Location: Cleveland, Ohio – MAICON by the Marketing AI Institute

🎙️ Featuring:
Greg Kihlström – Author, Speaker, and Host of The Agile Brand
Dom Nicastro – Editor-in-Chief, CMSWire.com

📸 Imagery in this video provided by:

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