Episode 172: The Customer Acquisition Cost Formula

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Customer acquisition costs are an important metric for determining the effectiveness of an organization's marketing channels. Since customers are integral to an organization's success, managers need a method of evaluating their efforts to acquire them. The customer acquisition cost, or CAC, is what helps a manager perform this analysis. In this video we discuss the importance of calculating customer acquisition costs as well as how to calculate the figure using a basic customer acquisition cost formula.

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