How to Scale With Amazon PPC - Profitability, ACoS, Display Ads, Dayparting

The key challenge for many Amazon FBA sellers is scaling their business profitably through Amazon PPC. However, there are some reasons why it happens - usually, sellers are chasing recent trendy strategies instead of looking at the real data Amazon provides and making fundamentally right decisions for the business.

In this video, an Amazon advertising expert George Meressa emphasizes how important it is to focus on the right metrics and profitability instead of putting all focus on ACoS. George also recommends some tools that you can use to calculate your profitability and manage campaigns in a smart way.

George mentions Scale Insights. 👉 Sign up for Scale Insights here: https://oklik.co/scaleinsights

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🎬 Other related videos:

▶️ How to Start a Successful Business? Entrepreneur Mindset & Journey!: https://youtube.com/live/d34VEt_KkGQ
▶️ Amazon PPC Performance Drops? Here's What To Do!:    • Amazon PPC Performance Drops? Here's ...  

👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Intro
➤ 00:49 About Clear Ads
➤ 02:04 Events for Amazon sellers
➤ 03:02 What are the first steps in scaling your business?
➤ 04:38 ACoS is not always the right metric
➤ 06:02 How to know your profitability
➤ 07:19 What to focus on when launching a product?
➤ 11:34 2 tools George recommends
➤ 13:27 What is dayparting in PPC and why is it important?
➤ 17:00 Controlling your PPC budgets
➤ 19:50 Targeting tab and display ads
➤ 22:11 Why sellers don't run display ads?
➤ 23:59 George's advice for all sellers
➤ 26:54 Reach out to George and the Clear Ads team
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🔶 About GEORGE MERESSA

George started his PPC journey in 2009 working through most of the digital paid advertising platforms and focusing mainly on Google, Bing, Amazon. His company Clear Ads Ltd was started in 2011, since then his company has consulted and worked with over 1,000 advertisers. George now focuses mainly on helping Amazon Sellers through paid advertising through Seller Central, Amazon Vendor, and Amazon DSP.

👉 Learn more about Clear Ads Ltd: www.clearads.co.uk
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🔶 Video host - LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/

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