Скачать или смотреть Data Rich vs. Data Starved: Let’s Talk About It

In this latest rant, Bonin explains how he used to think about data when he was Chief Media and eCommerce Officer at Mondelez. Particularly, what it means to be data rich, what’s at stake for those companies out there that aren’t, and how the new manufacturers of this generation are heading there.
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Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of CNBC’s Cleveland Hustles, and the author of TXT ME (646) 759-1837.

Bonin is seen as one of the top mobile marketers in the world. Having served as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with various businesses and startups. Before working at Mondelēz International, Bough led digital marketing globally for PepsiCo.

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