Скачать или смотреть To Change Culture You Have to Change the Dominant Logic (collective brain chemistry)

Culture change recipes in business are full of mostly misguided advice about culture and how to shape or change it. This advice is based on naive or debunked theories about what culture is (if based on any theory at all).

Modern science has moved on.

What we now know about the brain and its relationship to culture from fields like cognitive anthropology, psychology, and cultural neuroscience radically change and improve how business leaders can work with culture.

This short excerpt from a leader in this field, Dr. David White, provides a short overview of that new science and what it means for those trying to shape culture in organizations. Through numerous examples, he describes "dominant logics" (cultural models) -- what they are, where they come from, and how they quietly block change.

1. What is Culture? - 0:18
2. The "DNA" of culture: dominant logic - 1:35
3. Why dominant logics block change - 6:43