Lead Nurturing Strategy to Increase Sales

Which lead nurturing strategies work the best to help increase sales?
How many marketing touches does it take to get a sales conversion in your business?

These have been moving targets over the last few years as the way we market and privacy laws have impacted marketers. Small businesses face the biggest challenges in these areas, so it’s important to understand the impact for your business.

Know your numbers to understand the touches required to convert a sale. Then, understand which lead nurture strategy works best for your audience and your offers. Do you nurture the whole audience or just the leads and best prospects?

The best lead nurturing tips for one industry may not be best for you. Email marketing and automation work great for some businesses, while others need to remarket with ads on Facebook or Google (and YouTube), and still, others need to make phone calls to build a more personal relationship with prospects.

As the landscape of lead nurturing changes, keeping up with the process is what keeps those sales coming in for you and your business.

Watch today’s video to see my tips for the best lead nurturing strategy to increase sales for your business.

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While you’re here, check out these playlists:

Sales and Conversion Marketing:    • Close More Sales  

Marketing Strategy:    • Marketing Strategy  
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