A Conversation with Joe Kay | Soulection, Timeless Living

⁠Joe Kay⁠ is a visionary, entrepreneur, sound selector, DJ, and Co-Founder of ⁠#Soulection⁠ - one of the most impactful cultural movements of the last decade.

Joe's creative journey began in 2011, as he launched Soulection Radio from his own bedroom. What began as a passion project quickly blossomed into a weekly Apple Music radio show (amassing over 600 episodes), an independent music label, the Soulection Experience festival, a world-touring concert, and the Soulection Supply clothing line.

We sat down with Joe Kay at the ⁠#TimelessLiving Estate⁠ in Joshua Tree, California for an exclusive peak into his newest venture. At its core, Timeless Living is a curated and bookable physical space that feels like the perfect blend of aesthetic and nature. It's a safe creative home to disconnect, recharge, and be inspired. And for Joe Kay, it beautifully expands on the world he's crafted through music.

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Follow Joe Kay: ⁠@joekay
Follow Timeless Living: @timeless.living
Follow Culture Study: @culturestudy
Follow Umar: ⁠⁠@u_issa⁠⁠

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Credits:
Director: Zabel Castillo (@zabelcastillo)
Editor: Richard Olea (@gahseh)
2nd Editor: Aaron Arteaga (@aaron_f_arteaga)
BTS: Michael Angeleo (@maika.angeleo
Video clips courtesy of Joe Kay, Soulection, Timeless Classics

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Timestamps:
00:00:00 - Intro by Joe Kay
00:01:05 - The Timeless Living Estate
00:05:44 - What do you hope people feel entering this space?
00:08:02 - Diversifying the portfolio beyond music
00:10:23 - Launching a passion project into a new business venture
00:14:00 - How do you juggle Soulection Radio Show, Touring, Timeless Living etc.?
00:17:34 - How do you build the right team?
00:21:42 - Working in silence
00:23:22 - 600 shows of Soulection Radio
00:25:55 - What's Joe Kay's secret sauce?
00:27:02 - "I'll outwork you"
00:29:50 - How did your find your purpose?
00:36:04 - Finding the right medium takes time
00:37:54 - Recognizing people's greatness before they do
00:42:04 - What's your superhero origin story?
00:46:23 - Perfectionism versus efficiency
00:49:59 - What's still driving you today?
00:56:09 - Finding joy
01:00:00 - Lessons of fatherhood
01:05:55 - How do you want to be remembered?
01:08:02 - Stepping into your power
01:10:56 - "If not now, when?"
01:13:20 - "How can we be more solutions-based, not excuses-based"
01:15:57 - Finding balance
01:21:40 - Filling my own cup first
01:22:36 - Tips for Umar on his radio voice