Скачать или смотреть China’s Smartphone Disruption, 6G, Virat Kohli, IPL & Kapil Sharma – Sunil Raina | FO395 Raj Shamani

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Disclaimer: This video is intended solely for educational purposes, and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices.

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00:00 – Introduction
02:14 – Childhood in Kashmir
09:18 – Importance of Integrity
12:08 – Fall of Mobile Brands in 2014
20:21 – How Lava Survived
26:26 – Why They Focused on Feature Phones
30:02 – The Lowest Point
40:55 – Bloatware in Phones
53:32 – The Success Quadrant
1:01:01 – IPL Branding
1:07:19 – Key Factors in the R&D Ecosystem
1:11:19 – Celebrity Endorsements
1:14:40 – Celebrities Who Can Match Virat’s Brand Value
1:16:01 – Content Creators as Brand Ambassadors
1:24:56 – Work Culture at Reliance & Airtel
1:28:10 – What Worked for Airtel
1:31:56 – What 6G Is
1:33:39 – BTS
1:34:16 – Outro

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In today’s episode, we have Sunil Raina, Managing Director of Lava International Limited, one of India’s most successful homegrown mobile brands. Lava was one of the fastest-growing brands under ₹10,000, with 156% YoY growth and ranked #2 fastest overall in India, with 96% YoY growth, in Q2 2025, as per Counterpoint Research. We discuss the cutthroat competition, global market pressure, and rapid technological changes.

He talks about what it takes to build, survive, and grow in an industry where most players don’t last. From decoding how Lava connects with customers beyond big cities to the leadership decisions that shaped its journey, Sunil shares lessons on adapting to changing markets, innovating with limited resources, and staying relevant when bigger brands enter the game.

In the previous segment, he also explains how India can build world-class products, the role of customer trust, and why understanding Bharat is key to success. We discuss the future of Indian brands, the traits that keep leaders ahead, and what young entrepreneurs should focus on if they want to compete globally.

Subscribe for more such conversations!

Check this report to know more- https://www.counterpointresearch.com/...

Follow Sunil Raina Here:

X: https://x.com/reachraina
Instagram:   / reachraina  
LinkedIn:   / sunilrainalava  
Facebook:   / sunil.raina.5  

Follow Lava Here:

X: https://x.com/lavamobile
⁠⁠Instagram:   / lava_mobiles  
YouTube:    / @lavamobiles  
LinkedIn -   / lava-international-limited  
⁠Facebook-   / lavamobiles  

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart, which explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.