How To Simplify & Improve Employee Journey Mapping

Employee journey mapping uses the same concepts and best practices of customer journey mapping to help you:

• Understand your employee experience better
• Provide the resources, tools and support employees need
• Align employees’ daily actions and accountabilities with the customer experience
• …And more

Based on what data, information and tools are available, getting the most out of your employee journey map initiatives can be difficult and complex.

Are you considering employee journey mapping?

In this video, we'll provide 7 tips to simplify & improve employee journey mapping.

Highlights:
00:00 Welcome
03:42 What is employee journey mapping?
05:53 Get the Employee Journey Map Template
06:39 Example of an employee journey map
07:35 Seven tips to simplify & improve employee journey mapping
09:04 Use employee personas to narrow down the journey you're mapping.
12:31 Start with the phases of the journey as the organization sees them.
14:29 Use what data you have.
16:57 Translate the journey from your employee's perspective.
17:59 Don't forget the emotions!
19:29 Review where your employee journey requires more alignment with your customers.
21:18 Once you have a working map, prioritize what needs to happen.
22:21 Recap: Seven tips to simplify & improve employee journey mapping
24:03 Engage your employees with the customer experience.
24:52 Get the Employee Journey Map Template
25:14 Q&A: Ways to create different types of employee personas?
27:02 Q&A: What phases might be included in a narrow or small-scale journey map?
31:55 Q&A: How should we think about a work from home (WFH) employee experience?
35:22 Q&A: How do you handle disagreement around what actions to prioritize?
38:11 Q&A: What activities can emphasize customer outcome over scores for employees, avoiding gamification?
42:15 Wrapping Up