Gap & Reinvigorating the Flagship Brand | Cold Take

In this Cold Take, Matt Williams breaks down the Gap's reinvigoration in the wake of their quarterly earnings that saw growth in all of their brands for the first time in decades.

Timestamps:
00:00 Intro to Cold Takes
00:11 Shoutout to Grow
00:29 What's going on with the Gap
02:02 Brand Federation's Playbook
02:23 Oval 1: Brand Conviction
03:01 Oval 2: Culture
03:25 Oval 3: Experience
04:15 Oval 4: Communications
05:04 The Takeaway

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Cold Takes are quick videos on recent topics in the news and what we think it means in the business of branding. Watch more Cold Takes on our website: https://hubs.la/Q02pCjQP0

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

Learn more about Brand Strategy at Brand Federation: https://www.brandfederation.com/produ...

Matt Williams is a Managing Partner at Brand Federation.
Get to know Matt: https://www.brandfederation.com/about...

Tags:
#gap #gapbrand #oldnavy #athleta #bananarepublic #brandmanagement #brandingstrategy #branding #brand #brandconsultancy #brandconsultants #brandconsulting #brandmarketing #marketing #brandmarketer #brandstrategist