7 Secret Triggers of Creating a Mind Control Ad Copy

http://makingsalesfunnels.com/funnel-... - 7 Secret Triggers of Creating a Mind Control Ad Copy - This video is a interview with legendary Copywriter Dan Kennedy

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7 Secret Triggers of Creating a Mind Control Ad Copy
Seven “Dark” Copy Techniques
1: SHAME
Ambition to escape the unwanted is available in a larger number
of people (than positive motivation) and easier to stimulate
than is ambition for gain or benefit

The Shame List
• Left out, left behind
• Un-Cool
• Stupid
• Un-cool
• Stupid
• Attached to a loser/losing argument
• Embarrassed
• Foolish
• Incompetent
• Weak, Impotent
• Looked down upon
• Unwanted
• Pitied
• Gossiped about

2: EMOTIONAL PAIN
Powerful sales copy inflicts emotional pain. Find it and
twist the knife.

Methods:
1: “All too familiar” situations
2: Personal confessions the reader identifies with
3: Reminders of suppressed negative feelings of self
4: Negative imagination triggered of others’ poor
Perceptions of or disappointments with them.

3: ANGER, RAGE, RESENTMENT
• Everyone is angry about something and resents somebody.
• Bring it from a simmer to a boil.

4: MYSTICISM
People believe in SECRETS, in conspiracies, in information
kept from them, and in ‘mystics’ with mysterious, superior
or unique powers….and often look to this as the answer to
why they aren’t living life as they’d hoped.
They can, therefore, be made to look to this for solution, cures and
opportunities.

5: REVENGE, VINDICATION, REDEMPTION
By somebody, your buyer feels…..and wants to say,” Well,
how do you like me NOW?!”

The Dissed List
• Under-Estimated
• “Such things are not for you”
• Dis-respected
• Doubted, skeptical about
• Not taken seriously, ridiculed
• Looked down on
• Put d
• own
• ‘Second class citizen”
• Excluded


6: FEAR / INSECURITY
• Fear of…
• Future
• Change
• Harm
• Ill Health
• Loss
• Enemy
• Regret


7: GREED / SLOTH
• Free
• East
• WITHOUT* doing anything you don’t like or don’t want to do
• the Keyword: is Without
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