How To Get People To Engage With Your Emails || Best Practices For Email Marketing In 2022

There’s nothing more frustrating than working hard on an email and then hearing nothing but crickets. How do you actually get people to engage with your email?


Email engagement is important on a couple of levels - it helps build the relationship with your subscriber and it sends a message to Google, Yahoo, etc. that your subscribers really want to receive your email, so the email providers are more likely to place your email in the inbox instead of promotions. But how do you actually get people to engage with your emails? In this video, we’ll walk through 10 things you can do to encourage your subscribers to engage with your emails. Make sure to like and subscribe, and drop your questions or other engagement ideas in the comments!


0:00 Welcome
00:25 Intro
00:35 Tip 1. Use emojis in subject lines
01:36 Tip 2. Ask questions
02:49 Tip 3. Use keywords your audience is using
04:18 Tip 4. Add graphics and video
05:10 Tip 5. Ask for replies
06:15 Tip 6. Use micro-commitments in the call-to-action
07:10 Tip 7. Ask for shares
07:42 Tip 8. Ask for unsubscribes
08:48 Tip 9. Use clickable elements to measure engagement
09:54 Tip 10. Have a strong call-to-action
10:23 Conclusion
10:38 Outro








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About Me:

I'm Lynley Hipps - a copywriter and digital marketer intent on helping entrepreneurs and small businesses reach their ideal customers, nurture relationships, and change the world through digital courses and information products. As an email marketer, I help my clients grow their relationships with their email audience by sharing valuable, fun, actionable content each week.


WORK WITH ME: If you’re a coach, consultant, or course creator who needs a rockstar team to grow your email list, build your course, and promote your products and services, then we’d love to chat!

Book your free 15 Minute Consultation with me: https://lynleyhipps.com/kickstart


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