Important LinkedIn Job Search Secrets for 2025 and beyond

I share 8 sets of LinkedIn tactics you should seriously consider adopting if you are using LinkedIn in your job search

The Power of Your Profile
Optimize your headline and summary: Go beyond your job title. Make it compelling and keyword-rich. Write your LinkedIn Profile and tell your story relevant to what you want to do next.
Showcase your skills: List relevant skills to your target jobs. Include both hard and soft skills. Weave these keywords in your experience section and about section.
Ask for Recommendations from people you have worked with/for. Ask them to write recommendations relevant to the work you want to do.
Look at the other sections of your LinkedIn Profile you could use to showcase your experiences and skills.
Review your LinkedIn Profile regularly to make sure it is still relevant and is free from grammar and spelling mistakes.

The Power of a Highly Relevant LinkedIn Network
Make sure you are connected to the people you know from prior jobs, your friends, family, and community.
Connect with the people in your industry who you know, have met, and/or have talked with.
Don't send out LinkedIn Invites and hope they will connect. Get introduced or bump into new people via their content.
Don't just connect. Once you connect find a way to get into conversations with those who are important to you and those who could introduce you to others you need to meet.
Nurture your relationship with the right connections despite any need you may have.

Hidden Gems in Your Connections
Pay attention to Notifications. Do not ignore saying hello to those who are important to you and/or who could help you at some time.
Stay aware of career shifts within your LinkedIn Network. There could be conversation opportunities there.
Leverage your network: Ask for introductions to people you want to connect with and people they think you should talk with.
Look at Who viewed your LinkedIn Profile. There could be an opportunity to connect and/or get into a conversation with the right people.
Use the "People Also Viewed" feature: Find related professionals and look for a way to connect with them.

Beyond the Basic Search
Use Boolean Search: Combine keywords to target specific job titles and companies.
Filter your search: Refine your search using the available filters.
Don't get trapped into only looking for jobs.
Look for people and companies and seek opportunities for conversations.
Look for content to engage on to increase your profile visibility.
Go beyond the job postings: Search for relevant company pages and contact people directly.

Master the Art of Messaging
Personalize your connection requests: Highlight who introduced you to them and/or what content they shared that you read.
Write compelling messages: Offer value to the recipient and show your interest in a conversation with them.
Follow up: Don't be afraid to follow up with people after connecting. You don't have to do this on LinkedIn if you have their phone number and/or email address.
Don't ask for a job in a message, rather invite the LinkedIn Connection to a conversation via Zoom or phone.
Experiment with a video message and other features of LinkedIn messaging.

Stand Out From the Crowd
Create engaging content: Share articles, videos, and posts related to your field.
Engage in public conversations via replying or commenting on relevant posts.
Showcase your personality: Let your personality shine through in your posts and interactions.
Don't ask for anything until you believe you have permission to ask.
Be willing to help others when and how you can.
Don't engage on content that could distract from your professional brand.

Measure what's important
Pay attention to the number of LinkedIn Profile views and who these LinkedIn Members are.
Pay attention to the growth of your LinkedIn Network.
Pay attention to who engages on your content.
Pay attention to new messages and LinkedIn Invites.
Pay attention to your LinkedIn Social Selling Index.

Be consistent
Show up regularly and even after you have gotten your new job. Nurture your LinkedIn Network along the way.
Keep your LinkedIn Network growing.
Keep engaging on relevant content at a pace you can sustain.
Review your LinkedIn Profile periodically to make sure it is still correct.
Nurture your LinkedIn Network so that when you need help some will be willing to do so.