Why The World's Richest Football Club Is In Crisis

Forget Manchester City, PSG, and Newcastle United's Abu Dhabi, Qatar, and Saudi Arabian ownership regimes - could it really be that Championship strugglers West Bromwich Albion are the richest club in world football?

Recent reports suggest that the largest individual shareholder at West Brom is the People's Republic of China - the second largest economy on Earth - yet the Baggies are currently mired in debt and crisis, and have been on a downward spiral ever since their Chinese takeover in 2016.

So in this documentary, HITC Sevens takes a deep dive into West Brom's complex ownership structure, the mysterious figure of Guochuan Lai, and why the club faces a serious fight for its future.