Скачать или смотреть Influencer Marketing With gShift SEO

http://gshift.it/7ye9c6n Today’s digital marketer is largely focused on building a strong content strategy to create brand awareness. However, this content needs to reach beyond their traditionally acquired audience to really have an impact. This is where influencer marketing comes in.

Analysts report, as much as 90% of the prospects journey now happens off-site, in what we refer to as the Dark Funnel. Influencer marketing has become a critical component of a brand’s digital marketing mix to help steer off-site conversations. In fact, 60% of brands plan on increasing their influencer marketing budgets this year.

Trusted influencers have the ability to amplify your message and should be considered an extension of your SEO, content and social distribution strategies. However, until now, it has been difficult evaluate and measure the value of influencers to you overall marketing budget and expected return on investment.

The influencer module within gShift enables qualified influencer identification, engagement, management or influencer tracking and ROI. gShift then combines these with our core SEO platform and our smart URL system, kontextURLs, to provide you with insight into content optimization and the Dark Funnel. The resulting data shows the true engagement of content, both on-site and off-site.

This level of analytics has previously been unavailable and enables marketers to measure the impact influencer marketing is having on your overall marketing investment and lead generation activities.

We understand the dynamics between influencer marketing, social and search. We understand that influencers can be effective in harvesting new audiences across the dark funnel For brands to incorporate influencers into their marketing arsenal requires the ability to measure with real not vanity metrics.

Look to gShift to lead the way in illuminating your Dark Funnel.