Facebook Ads Budgeting: How to Forecast Your Costs

Do you use Facebook ads to generate leads and sales? Wondering how to accurately forecast your ad spend?

Facebook ads expert Emily Hirsh explains how to calculate your Facebook ads budget based on your sales goals.

You’ll learn a simple Facebook ad budget formula to clearly reveal how much you’ll need to spend on Facebook ads to meet your sales goals. You’ll also find out how to adjust your numbers to settle on a budget that works for you.

Finally, discover the average cost per lead and conversion rate for three types of sales funnels: webinar funnels, higher-ticket funnels, ecommerce funnels.

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00:00 Intro
00:21 Define Your Sales Goals
01:00 Determine How Many Leads You Need
02:27 Determine Your Ad Spend Budget
03:10 Adjusting Your Budget
04:23 Budgeting Best Practices
05:25 Example Funnels

#SocialMediaMarketing #FacebookAds #FacebookMarketing