Set Up Prebid in Google Ad Manager: Unlock the Full Potential of Header Bidding

Discover the dynamic duo transforming monetization for publishers! Unleash the power of Prebid and Google Ad Manager (GAM) to supercharge your ad revenue without compromising user experience.

Prebid, the open-source header bidding solution, puts real-time competition at your fingertips, allowing publishers to maximize ad slots. Meanwhile, GAM seamlessly orchestrates the delivery of winning bids, ensuring optimal results.

👉 In this video, we'll guide you through the step-by-step setup of Prebid within GAM, sharing insider tips on monitoring and optimizing to unlock the full potential of this game-changing partnership.

🔗 Dive into the world of advanced ad monetization and stay ahead in the ever-evolving landscape of digital advertising. Don't miss the revenue-boosting opportunities – watch now and take your ad strategy to new heights! 💡💰 #AdTech #DigitalAdvertising #Prebid #GoogleAdManager #RevenueOptimization #GAM #Headerbidding #prebidsetup

00:00 Introduction
00:17 What is Prebid?
01:22 What is Prebid.js?
01:50 How does Prebid work with Google's Ad Server?
02:54 Prerequisites for Prebid GAM Integration
03:43 Creating Key Values for Prebid in GAM
05:54 Prebid Setup in GAM
08:00 Targeting for Prebid Line Items
09:59 Add a Prebid Creative
11:19 How to Duplicate Ad Creatives and Line Items in GAM
12:30 Analyze and Monitor Prebid Performance
14:55 GAM Reports
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Visit our blog for more information:

What is Prebid?
➡️ https://setupad.com/blog/what-is-prebid/

Setup Prebid in Google Ad Manager
➡️ https://setupad.com/blog/setup-prebid...

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Music in this video from bensound.com