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Instagram has introduced “Rings” a new award program that celebrates creative, culture-shifting creators, and this update is a huge shift in how influence is rewarded on the platform.

Unlike traditional metrics, Instagram Rings are not about "follower count". They recognise creators who take creative risks, shape culture, and bring originality to the platform. Winners receive a physical gold ring, a special gold ring badge around their Instagram profile and stories, and exclusive profile customisations like a custom “like” button, unique backgrounds, and special visual effects.

In this video, I explain:
• What Instagram Rings are
• How the Instagram Rings award works
• Why Instagram is rewarding creativity over follower numbers
• What creators like India’s Dolly Singh receiving Rings means for the creator economy
• How this update changes Instagram’s definition of influence

Instagram Rings are judged by a high-profile panel and are meant to honour spirit, originality, and cultural impact, not just reach or virality. This marks a major shift in Instagram’s approach to creator recognition and long-term influence.

If you’re a content creator, personal brand, or Instagram Reels creator, this update signals where Instagram is headed next and how creators can stand out by focusing on creative storytelling and originality.

📌 Watch till the end to understand why Instagram Rings could redefine creator success in 2026.

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