Скачать или смотреть Building Brands People Can’t Ignore: The Wizardry of Ryan Chute on Growth

In this episode of The Kee to Growth Podcast, host Jen McKee sits down with Ryan Chute, partner at Wizard of Ads and a seasoned strategist in the home services industry. Jen and Ryan dive into the art and science behind building brands that not only get noticed but become unforgettable household names—brands that weave themselves into the culture and conversations of their communities. Ryan shares how his early exposure to Roy Williams’ famous Monday Morning Memo and the evolution of Wizard of Ads inspired his journey from transactional sales to transformational marketing rooted in real human behavior.

Together, they deconstruct the difference between simply buying ad channels and designing a cohesive creative strategy that resonates on a deeper level. Ryan discusses why so many traditional marketers miss the mark in home services by focusing on tactics over narrative and what it actually takes to create fans—even if it means ruffling a few feathers. Jen and Ryan get candid about the reality of customer complaints, viral backlash, and how negative attention is sometimes a sign you’re making real impact. Ryan walks listeners through the Wizard of Ads philosophy of mass media buying, the intentional use of brand repetition, and why a little controversy is often essential for standing out (and converting customers).

Ryan also opens up about his collaboration with negotiation legend Chris Voss on a new book adapted specifically for HVAC and plumbing sales, “Never Split the Difference” style—and gives an inside peek into his latest venture with Chris: an exclusive, community-centric business bourbon called The Difference. This episode is a masterclass in creative storytelling, branding alignment, culture building, and learning to play the long game in your business, especially when confronted with noisy critics or market resistance.

Throughout their conversation, Jen grounds the discussion with timely reminders on authenticity, sustainable growth, and the messy middle of entrepreneurship—the part no one talks about on LinkedIn. You’ll walk away with a fresh perspective on content creation, mass media, the emotional side of building a resilient business, and how to find your brand’s North Star—even if it means turning a few “haters” into your most memorable (and profitable) marketing moments.


00:00 "Home Services Marketing Insights"

03:59 Effective Multi-Channel Marketing Strategy

06:27 Traditional Media's Market Reach

10:05 Building Strategy with Bricks

13:15 "Adapting Sales to Customer Needs"

17:31 Sea Shanty Ads Boost Business

22:19 Transformative Sales Journey in 2015

23:27 Mastering Home Service Success

28:04 "North Star: Key to Leadership"


Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook:   / jennifer.hartman.73   or LinkedIn:   / jen-mckee-72114824  

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/