Market sizing is shockingly uncomplicated

How to approach consulting market sizing / estimation interview questions.

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0:00 Intro
0:12 What is market sizing?
0:56 Why consulting firms ask market sizing questions in interviews
2:20 What even is a market?
2:54 Why it's not about the numbers, it's about the approach
3:57 Walkthrough example: How many students apply to consulting jobs in the US?
4:41 Ask clarifying Qs
6:07 Building out the "equation"
8:07 Walk interviewer through approach
9:30 Ask if there is any data available
10:07 Inputting assumptions
12:09 Doing the math
13:00 Sanity check the number
14:17 How can I make this better?

#managementconsulting #caseinterview #consulting #marketsize

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