【BEAMS PRESENTS】Betty Smith Movie “Jeans” ver. Eng.

Kojima, the birthplace of Japanese made jeans! In 1962, our company
established itself in the area as the first Japanese manufacturer of
lady’s jeans . Since then, while building our excellent reputation as
a leading manufacturer of lady’s jeans, we pioneered the industry by
successfully developing a smaller line in 2002, “Eco Betty”, which
recycles the leftover cloth from the jeans manufacturing process. The
following year, we opened the first jeans museum in Japan, “Jeans
Museum”. Over the last half century, we’ve continuously tried to raise
the bar higher and higher in the industry by envisioning new concepts.
2002 was also the year we started manufacturing the world’s first
“fully custom-made jeans”. Our company’s spirit has never wavered and
never will, we have always been pushing the boundaries and love a
challenge. At Betty Smith, we are defined by our corporate vision, to
“build a Japanese jeans culture” and we’ll certainly do our best to
continually innovate over the next half century, too.