Скачать или смотреть Beat The Price Grind And Master Negotiations – Sean Gardner | Joe Verde Group

Price negotiations often feel like a relentless battle for salespeople and managers. However, Sean Gardner, instructor and sales trainer at the Joe Verde Group, offers a solution. In today's episode of CBT Now, he shares four key skills that can help dealers move away from price-driven deals and towards a more effective, value-based sales approach.

Gardner recounts a conversation with a Mazda salesperson who struggled with customers demanding the best price upfront. While acknowledging that price-focused transactions are sometimes unavoidable, he emphasizes that dealers have a choice—either engage in the price grind or adopt better sales techniques to close more deals profitably.

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