Скачать или смотреть 7 Effective Ways to Overcome the Fear of Selling

Scared of selling? Want to overcome the fear of selling? In this video, we're going to go over seven tips how to overcome the fear of selling and sell more.

📕 BOOK REC: To Sell is Human by Daniel Pink: https://amzn.to/2UT4ZWa

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0:00 - Introduction to How to Overcome the Fear of Selling

0:45 - Tip #1: Ask yourself where your impressions of sales comes from.

We often associate used car salesman or door-to-door salesman from years ago, but the reality is that sales has changed a lot from those days. If we aren't aware of this, we can't actually begin to understand where our impressions come from. And as a result, we can't get woke about how we view sales.

1:12 - Tip #2: Reframe sales more as problem-solving.

If you think about sales, simply as trying to understand more about the person you're trying to sell and what their motivations are, as well as what their needs are, you'll realize that it's more like a puzzle than it is necessarily climbing a mountain.

It's all about providing value to your prospects.

2:03 - Tip #3: Forget your sales pitch.

Instead of getting all hyped and nervous about your sales pitch, just focus on listening to your prospect. What are they telling you their needs are? What are they telling you their timeline is?

Focus more on simply filling the gaps in your customer's education about your space, your product, or your service.

Don't focus on giving your pitch in the most traditional way. Instead, just sit back, listen to what your prospect has to say and answer the question as to whether or not you can meet their needs.

3:02 - Tip #4: Understand that sales is more about guiding than convincing.

If you're selling effectively, you're going to quickly realize that you actually don't need to sell all that often. More often than not, the most effective sales questions are the ones that are all about your prospect.

4:03 - Tip #5: Keep a log of your wins and losses.

Ultimately, you're going to have a lot of both. So it's really important that you're taking each one and stride in terms of what you learned from each experience.

Get a notebook or create a spreadsheet that essentially answers these core questions:
What went well on this call?
What didn't go well?
What would you have changed if you were to do that same call again?
If you had a fear of selling that call, why do you think you had that fear? - - -- How would you overcome that fear if you were to replay that conversation again?

4:40 - Tip #6: Start and end with a value.

What you want to think about is how in every conversation you can teach something new to your prospect or help them out in some sort of way. This could be something as simple as sharing a marketing asset, a sales asset, an educational resource, or even some case studies of some past successes your clients have had.

5:47 - Tip #7: Treat your prospects like good friends.

You wouldn't treat your really good friend poorly. And so, don't treat your prospect poorly. Instead, have fun with them and think about ways to make your conversations much lower stakes than a typical sales conversation.

By doing so you're going to be able to build rapport more quickly with your prospects. And as a result, they're going to trust you more when it comes time to make a decision about your product or service.

6:23 - Two Big Takeaways to Remember:
1. Overcoming your fear of sales starts with addressing your stereotypes around sales
2. Be value-driven as opposed to numbers-driven.

✍️ COMMENT BELOW:

Which tip did you find most helpful in overcoming your fear of selling?

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.