Скачать или смотреть Rethinking Marketing In the Time of COVID-19

The marketing world has been turned on its head since the COVID-19 crisis exploded. Consumers are behaving differently, budgets are being cut, supply chains are broken and many products are seemingly non-essential in our new reality. In response, brands are taking a variety of steps to refine and in many ways redefine how their marketing mix can continue to raise awareness with crucial audiences. In this presentation, you’ll learn specific ways in which brands have made moves to pivot their focus, create efficiencies, reassess their goals and invest in themselves in hopes of exiting into the post-Corona world a stronger brand. Marlo is the founder & CEO of marlo marketing, an integrated marketing agency specializing in the CPG, lifestyle and hospitality sectors, with experience across food and beverage with clients including Pretzel Crisps, Narragansett Beer, Cape Cod Potato Chips, Plant Snacks and Perdue.

Branchfood's Support Series is a weekly series of virtual talks designed to help food entrepreneurs, innovators, and business owners navigate the uncertain times of COVID-19. Each session features one topic and one speaker who can provide practical insights on managing your food business during this challenging time. Tune in from 1:00-1:30 pm EST and spread the word!

Learn more: https://www.branchfood.com/servingups...