The Role of Cultural Change in Business and Digital Transformation [Change Management Strategy]

Culture is one of the most overlooked aspects of business and digital transformations. In fact, it is one of the primary reasons why so many digital transformations, mergers and acquisitions, and other business transformations fail. The failure to transform culture will undermine any transformation effort.

What exactly is cultural change, why is is so important, and how should an organization embark on this journey? How can cultural change be effectively incorporated into your organizational change strategy and plan? This video explains.

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