Скачать или смотреть How to Create Podcast Thumbnails That Get Clicked

If your podcast thumbnails and cover art aren’t grabbing attention, you’re losing listeners before they’ve even hit play. In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt share proven design hacks and algorithm-smart strategies to help you create thumbnails that not only stop the scroll but also drive traffic across YouTube, Spotify, Apple Podcasts, and more.

Discover what makes a high-converting thumbnail and why top podcasters like Steven Bartlett (Diary of a CEO) and Fearne Cotton (Happy Place) obsess over their visual branding. Learn how to use Canva, ChatGPT, and thumbnail A/B testing to skyrocket your visibility, engagement, and downloads.

Whether you're a beginner podcaster or ready to take your show to the next level, this video gives you the exact tools and strategies we’ve used to launch over 400 successful podcasts.


What You'll Learn in This Episode:
✅ Why your thumbnail can make or break your podcast’s reach
✅ How to design eye-catching artwork using Canva (even with zero design skills)
✅ The importance of thumbnail headlines vs episode titles—and why they should differ
✅ How AI tools like ChatGPT can help with SEO-optimised descriptions and titles
✅ The power of beta testing thumbnails using YouTube’s native tools
✅ Why individual episode artwork is now a must for Spotify, Apple, and Amazon Music

🎙️ Ready to Launch or Level Up Your Podcast?
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Key Takeaways:
🎯 Use close-up face shots with direct eye contact for higher engagement
🎯 Keep thumbnail text under 7 words for impact and readability
🎯 Create contrast and emotion to trigger curiosity and clicks
🎯 Upload square artwork versions to match all platforms’ requirements
🎯 Test, tweak, and track performance for continual improvement

Recommended Tools & Resources:
📌 Canva – Quick, high-impact graphic design without needing a designer
📌 ChatGPT – Generate SEO-friendly titles, show notes, and video descriptions
📌 YouTube A/B Testing – Use YouTube Studio’s experimental thumbnail features
📌 Your Podcast Course – 55+ video lessons, cheat sheets, and step-by-step blueprints for launching and scaling a high-performing podcast
👉 https://yourpodcastcourse.com


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CHAPTERS:
00:00 Introduction
01:06 Why Your Thumbnail Matters
02:12 Stealing Inspiration from Top Podcasts
03:18 What Makes a Great Thumbnail
04:24 Emotion + Curiosity = Clicks
05:30 Delivering on the Thumbnail Promise
06:36 AI Tools to Level Up Your SEO
07:42 Canva Hacks & Creative Shortcuts
08:48 Beta Testing Thumbnails on YouTube
09:54 Podcast Cover Art Tips & Tricks