Скачать или смотреть Google Ads for Digital Marketing: Keyword Targeting & Ad Relevance in 5 Steps

Targeted Ad Groups:
Break down your campaigns into tightly themed ad groups (e.g., "SEO Services", "Content Marketing"). This ensures your ads closely match specific searches. (Keywords: Google Ads, ad groups)

Keyword Selection:
Choose relevant keywords for each ad group. Don't go too broad or too niche. Focus on keywords with high search intent related to your offerings. (Keywords: Google Ads, keywords, search intent)

Keyword in Your Ads:
Include your target keywords in your ad text headlines and descriptions. This shows searchers your ad directly addresses their needs. (Keywords: Google Ads, ad text)

Landing Page Match:
Send users to landing pages that directly reflect your ad content. This creates a smooth user experience and improves ad relevance. (Keywords: Google Ads, landing page)

Test & Refine:
Experiment with different ad variations and landing pages. See what resonates best with your audience and keep improving based on data. (Keywords: Google Ads, A/B testing)
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