Скачать или смотреть Mark Schneider, CEO Nestlé | SparkOptimus CEO stories

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Contents:
00:37 Sustainability & Transparency: ‘Creating Shared Value’ and concrete initiatives, e.g. the carbon road map and reducing packaging waste
05:57 In digital, "the best days are yet to come”: On digitalisation, data and personalisation with concrete examples from Nestlé's pet food and pet care division
09:33 Ecosystem building: The opportunity of a direct relationship with the customer and the uninterrupted customer journey
15:23 B2B channel transformation: Shifting from look-forward market research to real-time, real-data approaches
17:30 Leadership: The importance of a fast-paced trial-and-error mindset while reconciling of failing fast-culture with food safety and quality

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