How to win in financial newsletters

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Brian is the CEO of MarketWise’s Alta Pub, which publishes the InvestorPlace and TradeSmith brands for MarketWise (NASDAQ: MKTW).

Brian is one of the smartest people in the financial publishing buisness and the leader in thinking about how your ideas thread through customer acquisition, backend marketing, and building a great investment newsletter business.

Brian was kind enough to spend an hour talking about what makes a great newsletter, how to time ideas for marketing, and more.

Brian talks about how to time promotional ideas and why “that is the game” when selling financial newsletters.

And about what makes great UNIQUE EDITORIAL PROPOSITIONS you can build a franchise around.

Why focusing your editorial on a trading strategy limits the amount of attention you can grab to acquire customers.

And a lot more.