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How to Start an Animation Company from Scratch


Starting an animation company can be difficult, but it’s not impossible! In this guide, you’ll learn everything you need to know about the best practices and strategies for starting an animation company from scratch—and we’ll even go over some examples of companies that have done it successfully. This will be helpful whether you’re looking to start your own animation studio or looking to join an existing one as part of the team!

Let's begin by understanding What is Animation.

To start, it’s important to understand what animation is and how it can be used.
There are two types of animation—traditional and digital.

Traditional animation has been around for many years. It involves creating a series of drawings, with each one showing a change in position or action. The drawings are photographed frame by frame, giving movement and life to them as they’re put together in order.

Digital animation is a newer form of animation that uses computers and software instead of hand-drawn images. It involves creating 3D models and manipulating them using computer graphics software. As with traditional animation, digital animations are created frame by frame and put together in order to create movement.


Cost of Starting An Animation Business

The first question that you may be asking yourself is how much does it cost to start an animation business? To begin with, setting up a home office for your new venture will cost around $250-$300. This includes a computer, printer and software. Secondly, there is software you will need in order to create your own animations such as Photoshop and Premiere Pro.


Skills Needed To Work in The Field Of Animation

If you’re looking to start your own animation company, you’ll need a background in some very specific skills. These aren’t just artist skills—animation is a creative field that combines art, technology and business strategy.

You’ll need experience with these three things if you want to start your own company:

1) Computer software: 2D and 3D computer graphics programs are used for creating digital images for animations. Examples include Adobe Flash, Maya or Cinema 4D.

2) Business planning: Starting any type of business requires a lot of research into how much it will cost to start up, as well as how much money it will take to run on a day-to-day basis. This means doing market research, developing pricing strategies and financial forecasts, etc.

3) Storytelling/artistic vision: Starting an animation company isn’t just about hiring animators and graphic designers; you also have to be able to tell stories effectively through animation. There are many ways to do so (e.g., traditional hand-drawn animation, stop motion animation, CGI), but regardless of which style you choose, having a strong artistic vision is critical to being successful in starting an animation company.

Marketing Yourself as A Professional Animator

While animation jobs tend to be project-based, marketing yourself as a professional animator helps you build business before you even have work. Getting your name out there allows prospective clients and employers to find you when they’re ready for your services.


Looking For Work as An Animator

It’s harder than you might think. There are a lot of talented animators out there, and many already have contracts lined up with larger studios. So if you want to work as an animator, it’s important that you get your name out there early in your career—ideally before college graduation.

Once you start creating short animated videos online, you’ll be able to present them in person when meeting others at job fairs or conventions. And don’t forget about virtual networking too: Join forums related to animation and ask questions about how people got their start and what challenges they faced along the way. You may even be able to find contacts who will be willing to share their email address for future collaboration or employment opportunities!

Successful Animation Companies

Here is a list of some companies that have made a name for themselves in the world of animation.
1. Hornet
2. Bonfire
3. Bix Pix Entertainment
4. Glasshorse Studios, just to name a few.


An animation company is a powerful and versatile business entity. What kind of animations you create, when you create them, how much money your make...it's all up to you. If you've got what it takes, then maybe starting an animation company is your best career move!

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