Скачать или смотреть Swatch: Company that SAVED Swiss Watch Industry

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In the 1970s, the Swiss watch industry was on the brink of collapse due to the Quartz Crisis, with Japanese quartz watches overtaking traditional Swiss mechanical timepieces. By the early 1980s, Swiss watchmakers held only 15% of the market. Enter Swatch in 1983, the bold, colorful, and affordable brand that revolutionized the industry.

Led by Nicolas Hayek, Swatch embraced quartz technology but turned watches into fun fashion accessories, selling 1 million pieces in its first year. This breakthrough not only saved the Swiss watch industry but also led to the creation of the Swatch Group, which revived iconic brands like Omega and Breguet. Find out how Swatch’s innovation and style ensured the survival of Swiss watchmaking.

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⏱️ Timestamps:
0:00 Swatch
0:33 Quartz Crisis
1:46 Plastic Savior
2:58 Man with the Plan
7:36 Conclusion

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