Скачать или смотреть Loop 2025 - Move Beyond Support Ticket Deflection: Proving Community ROI with GTM

Loop 2025 was a first-of-its-kind 24-hour virtual conference, hosted by CMX, The Community Collective, and Led by Community. The event brought together community professionals, leaders, and innovators from around the globe for a full day of sessions, workshops, and networking—spotlighting the voices shaping the future of the community industry.

Speaker: Sunny Prabhakar

Session Details: Too often, community value gets boxed into one metric: support ticket deflection. While important, it undersells the true impact community has on revenue growth, customer retention, and brand advocacy. In this session, Sunny Prabhakar will show how to connect community programs directly to go-to-market (GTM) strategy. Learn how to position your community as a growth engine, tie engagement to pipeline and expansion, and prove ROI in the language executives care about.

Check out the founding organizations:
CMX: https://www.cmxhub.com/community
The Community Collective: https://thecommunitycollective.co/
Led by Community: https://www.ledby.community/