Скачать или смотреть Genevieve Bell and Cliff Nass: The Mainstream Adoption of Social Media

Watch this video to learn how companies are adapting to the constantly evolving social media landscape.

How are companies adapting to the rapid pace of social technologies? How are companies rethinking their marketing messages in a dynamic social media environment?
Genevieve Bell, director of the Interaction and Experience Research Lab at Intel, explains how radical new technologies are being re-imagined and becoming more stable.
Media X Associate Clifford Nass, professor of communication at Stanford University, discusses why successful social media companies may become co-opted by major corporations.

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Media X is Stanford's catalyst for industry and academic research partnerships on the impact of information and technology on society.