Скачать или смотреть Why B2B Tech Ambassador Programs Fail And How to Do Them Right

In B2B tech, the most underrated growth lever isn’t acquisition. It’s actually retention and advocacy.

In this video, I explain how to build a B2B tech ambassador program that strengthens loyalty, accelerates trust, and drives sustainable growth without turning customers into marketing assets.

We cover:
What a customer ambassador program really is (and what it isn’t)
Why advocacy matters more than ever in long B2B buying cycles
How real customer voices outperform AI-generated content
How to design an ambassador program with clear intent and goals
Why the value exchange matters more than incentives
Common risks and governance mistakes to avoid
How to measure ambassador impact on retention, expansion, and pipeline

This video is for:
B2B tech and SaaS leaders
Customer marketing and customer success teams
Founders focused on retention and expansion
Anyone building trust-based growth strategies

👉 Read the full original article:

Timestamps:
00:00 Why retention beats acquisition in B2B tech
00:40 Why customer advocacy is an underrated growth strategy
01:40 What a B2B ambassador program really is
02:45 Why advocacy matters more than ever today
03:55 Trust, peer validation, and buying committees
05:05 Designing an ambassador program with intent
06:20 Identifying the right advocates and tiering roles
07:30 The real value exchange in B2B advocacy
08:45 Why incentives alone don’t work
09:45 Risks, governance, and discipline
10:45 Measuring retention, expansion, and advocacy impact
11:35 Why the best programs feel like partnerships

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#B2BGrowth
#MarketingLeadership
#TrustBasedMarketing
#CustomerSuccess