Скачать или смотреть 5Point Festival 2024 Backbone Panel: Athletes, Influencers, and Creators

Backbone Media hosted an in-person panel, “Athletes, Influencers, and Creators,” in conjunction with the 5 Point Film Festival in Carbondale, Colorado, on April 26, 2024. We hope you enjoy this engaging discussion surrounding the nuances and convergence of athletes; influencers; and creators, featuring input from Jason Smith, Social Media Director at Backbone; Sophie Caldwell, U.S. Olympian and Coach; Sierra Schlag, Filmmaker and Athlete; and Zoë Rom, Journalist.

Contents of the Video:

0:00:00 Introduction of ‘Athletes, Influencers, and Creators’ panelists
0:06:09 What is an “athlete”?
0:07:10 What is a “creator”?
0:07:44 What is an “influencer” and how are they different from athletes and creators?
0:11:12 Is there ambiguity of expectations across each category?
0:12:30 As an athlete, are there expectations for performance, physically as an athlete and for content?
0:16:30 Do you view the ability to pivot to other sources of income beneficial for athletes?
0:26:04 If our goal is to get more people in a community, which is better, seeing an aspirational athlete or a relatable influencer?
0:28:04 How does a member of legacy media navigate long-form content from athletes, creators, and influencers, and does it feel threatening?
0:29:45 Long-form video content vs. short-form video content?
0:31:31 Audience poll: Have you been influenced by an athlete or an influencer to purchase a product?
0:32: 20 How do you prove the value of an influencer campaign?
0:40: 52 When you make yourself a public-facing personality, there is an element of trading on your likeability/relatability as a person—what is that like?
0:48:15: Career longevity: influencer vs. an athlete vs. a creator?
0:51: 40: How should influencers, athletes, and creators coexist?
0:57:00 Q&A