Скачать или смотреть Resident Evil 4 VR & Genshin Impact Campaigns: Successful Influencer Strategies | Case Study

Module 2 Lesson 8

Welcome to the final lesson of the second module! In this video, we analyze the Resident Evil 4 VR and Genshin Impact campaigns, two successful examples of Influencer Marketing strategies that delivered outstanding results. Learn how these brands increased awareness and performance through multi-platform influencer collaborations.

What you’ll learn in this video:

Resident Evil 4 VR Campaign: How Viral Nation’s campaign, which won the Ava 2022 Digital Awards, drove awareness for Meta Quest 2 ahead of the game’s launch.
Platforms: YouTube, TikTok, Twitch, Instagram, Twitter
Influencer content: Gameplay reviews, cosplays, and giveaways
Genshin Impact Campaign: Discover how the brand’s advertising integrations targeted both brand awareness and performance, focusing on game updates and new character releases.
Platforms: Gaming, Entertainment, and DIY channels
Creative integrations: Seamlessly blending ad content with influencer videos, including music collaborations
Key Campaign Takeaways: Learn the differences between performance and brand awareness campaigns, and how to brief influencers effectively.
By the end of this lesson, you’ll have valuable insights into how top brands use influencer marketing to drive awareness and engage their target audiences.

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