How to build a sustainable and inclusive activewear brand with CEO Tia Robinson

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In this episode of The brndBrief Podcast, we speak with Tia Robinson, Founder and CEO of Vertical Activewear, a slow fashion brand focusing on women's activewear that emphasizes inclusivity, sustainability, and functionality. This conversation offers listeners insight into the brand's innovative approach to continue to set the pace in this ever-evolving industry.

Key takeaways:

📌 Vertical Activewear Mission & Inspiration: Transitioning from a personal need to a thriving business, the brand embodies inclusivity and style in its commitment to crafting activewear for diverse body types.

📌 Balancing Style and Functionality: Vertical Activewear designs capsule collections that blend travel and sustainability influences – offering classic, timeless pieces prioritizing durability and versatility over passing trends.

📌 B Corp Certification: The brand’s attainment of B Corp certification showcases its commitment to sustainability and ethical business practices, setting it apart in a fiercely competitive market.

📌 Engaging with Community: Tia emphasizes the importance of community engagement and authentic connections by inviting influencers to their studio for immersive experiences, where they educate them about on-demand manufacturing processes firsthand.


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Guest Information
https://www.verticalactivewear.com/
@verticalactivewear
@themindfulcoach


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Welcome to The brndBrief Podcast – your go-to source for the inside scoop on fashion, beauty, lifestyle, and tech brands. Join us for candid chats with industry leaders, where we talk about business trends, the impact of technology and the secret sauce behind successful brands.

Get ready for a blend of insightful interviews, insider perspectives, and a front-row seat to the ever-evolving intersection of style, innovation, and business.

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