Volkswagen Atlas Origins, Part 2: Design |🇺🇸Cars Reviews Channel

Volkswagen Atlas Origins, Part 2
All Video script
" After looking deeper into the market in America, it was clear that this has to be something that stands out.  For us it was a really important project because the car is special for the US market  and we want it to be bold, big, but on the other hand as well beautiful. The mid-size SUVs in the US, they have their own style and we've been in a lucky position that we had also some very young designers from the States on our team. So we discussed the project a lot with those guys to take their input  and their knowledge about this kind of segment in the States. That is something that we had to learn.  What's the expectation and what is boldness for an American customer?  We have a very clear design DNA at VW and this DNA is based on simplicity. Our cars have to be understandable for the customers. The facial expression of a car, a product, is defining its character.We want to give the car a wide appearance, a very earnest look.
 It should look substantial but without being too aggressive. The emphasis about the wheels was our main feature line that sits a bit lower between the wheel arches and then sloping up over the wheels and is ending in the area of the rear lights and of the front lights. Especially also when you look at the C-post or the D-post, it has its own character.The massive grille, the headlights and connecting the grille into the headlight,  I think this gives power to the car. This was really important for us to do a really simple interior because our lives outside of a car are complicated enough.  The position of the ambient lighting in the interior was really important for us to create a lounge feeling in the car.
 With this precision line, we divided the dashboard, the doors in horizontal areas  with horizontal lines and themes and you can feel it. That everything is well balanced, that there are no complicated corners.  It's really important that you feel really well
This is your car, you bring your family into the car as well. So this is your home, you bring in it. You need as well from us a kind of basic environment that you feel really comfortable.
 It's a machine that delivers freedom and this is something that you have to understand when you start to design such a piece. It needs to have this tightness, this boldness. It's about freedom."


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