How To Work with Influencers to Promote Your Event

Описание к видео How To Work with Influencers to Promote Your Event

This video will help you understand how you can incorporate the power of influencers into your event. It just involves finding the right people to help spread your event marketing message.

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Full video transcript and links: http://eventmb.com/2uJKJMc
Let’s look at how you can create a successful influencer campaign for your event
Keep Up with the Latest Trends
Social media platforms are constantly evolving to better their competitors and remain on top with users. Before you can assess which platform you want an influencer to help push your message on, you will need to be aware of all possible capabilities – and which are the best for your event and audience. Similarly – watch your own event competitors to see where they are getting the best results, and monitor who and what is currently popular in the social space.
2. Find an Influencer
Most of the established creators are very highly sought after and so contracting them for so much as a tweet or two will require a very big budget. For those of you who are unable to stretch to the mega influencers of the world – you might be wondering who you should be approaching to help with your event.
First of all, it is key to understand who YOU are trying to reach in the first place, then set out to find an influencer that has an audience that matches this. This can be tricky, especially in the world of events where no two event audiences are the same – but once you nail your demographic finding the right influencer is no more than a little research away.
Keep in mind once you find a potential match that numbers are not always everything. Bots can be purchased to help increase a person’s social media following (to make them look more attractive to people on the hunt for influencers) so look more at the engagement. Are the accounts managed by a real person? Are the comments full of spam and self-promotion, OR do they include people tagging their friends and interacting directly with the content.
3. Be Clear with your Goals from the Beginning
So you’ve done the research and you’ve found the content creator of your event marketing dreams. Now it is important to let them know exactly what you want to achieve from the beginning. It sounds logical, but we cannot stress this point enough – otherwise it could be a waste of time for you and the influencer (who ultimately only agrees to do things that will be beneficial to their audience).
4. Give Back
Of course you might be paying for this influencer, whether this be monetary or in kind rewards, such as entrance to the event. But make sure you are supporting them with the materials they may need, discount codes for their audience to register for the event, logos for them to put on their pictures, videos in the appropriate formats for sharing on different channels.
It is also important for both parties to agree on the ways in which you track the progress of the campaign – such as hashtags and affiliate links, and make sure that this is monitored at all times. This might mean that you create the bones of tweets and youtube scripts to send over beforehand.
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This video is brought to you by Event Manager Blog, the number one resource for event professionals.

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