The dangerous illusion of nostalgia | Guido Everaert | TEDxVUAmsterdam

#Storytelling #Nostalgia #IntergenerationalThinking

The good old days are over, and they actually never existed. Our past is tainted by our selective memory, and the future is changing at an ever increasing pace. Nostalgia is not the solution to our societal problems. Stories, intergenerational and intercultural thinking are ways of increasing understanding. About five years ago, he decided to focus on content marketing and storytelling. His blog was a first step, and he soon became a regular columnist and blogger for De Morgen, De Volkskrant, VAB, VDAB, Sporta, VUB, Unizo, Libelle, and many others. He also teaches (Visual) Storytelling, Blogging, and Content Marketing at the Karel de Grote Hogeschool and the Hogeschool Amsterdam, Haaga Helia Helsinki, and Universidad de Valencia, and he is the author of two books: Storytelling, Stories Make Brands (Lannoo, 9th edition, revised edition in 2021) and Melting Pot, the world is cooking in Belgium (Luster, Photos Karin De Bruyn)).

Guido Everaert is a much sought-after speaker at home and abroad who explains the principles of storytelling and content marketing in a fascinating and entertaining way. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx