Скачать или смотреть Domino’s Pizza: A Global Slice of Innovation and Success

From a small pizza shop in Michigan to becoming the world’s largest pizza chain, Domino’s Pizza is a story of bold decisions, technology-driven innovation, and customer-centric reinvention. Founded in 1960, Domino’s has transformed how the world experiences fast food—especially when it comes to pizza with over 15000 stores in 83 countries and covering 5,701 cities worldwide.
Domino’s journey began when brothers Tom and James Monaghan bought a small pizzeria named DomiNick’s in Ypsilanti, Michigan, for just $900. After James sold his share, Tom rebranded the business in 1965 to Domino’s Pizza. The three dots in its original logo symbolized the first three locations—though plans to add more dots for each new store were quickly scrapped as the chain grew rapidly.
Domino's Pizza opened its first franchise location in 1967 and by 1978, the company had expanded to 200 stores.
What set Domino’s apart in its early years was a clear focus: fast, reliable delivery and a simple menu. In 1973, the company introduced its now-legendary promise: “30 minutes or less”—a guarantee that cemented its reputation for speedy service. Although eventually dropped due to safety concerns, it helped Domino’s dominate the growing U.S. delivery market.

Franchising played a critical role in Domino’s expansion, and by the late 1980s, the company had thousands of stores across the U.S. and had begun its global journey.
Domino’s opened its first international location in Canada in 1983, followed by stores in Australia, the UK, and Mexico.
In 1998, after 38 years of ownership, Monaghan announced his retirement, sold 93 percent of the company to Bain Capital, Inc. for about $1 billion, and ceased being involved in day-to-day operations of the company.
Each international market has adapted the menu to local tastes, from paneer toppings in India to seafood pizzas in Japan.
Outside the United States, India has the largest number of Domino's outlets in the world.
In 2009, Domino’s made a bold move: it admitted its pizza wasn’t good enough. This honesty led to the “Pizza Turnaround” campaign and a complete recipe overhaul. The new sauce, crust, and cheese recipe, introduced in 2010, received widespread praise and revitalized the brand.
Domino’s has steadily expanded its menu to include chicken wings, pasta, cheesy bread, desserts, and even sandwiches. While pizza remains the star, these additions have helped broaden its appeal and grow ticket sizes.
As of 2024, Domino’s Pizza is a Fortune 500 company, generating over $4 billion in U.S. revenue annually. Under current CEO Russell Weiner, the company continues to focus on digital innovation, operational efficiency, and international growth.
Domino’s Pizza is more than just a fast-food brand; it’s a story of evolution and resilience. By embracing change and doubling down on innovation, Domino’s turned criticism into opportunity and built a global empire—one pizza at a time.
Images and Photographs belong to their respective owners.
Courtesy: Wikimedia
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