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🚨 TRADE SHOW REALITY CHECK: Most attendees aren't there to buy! 30-year B2B expert René Power reveals what they ACTUALLY want

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💬 What's your biggest trade show challenge?

René Power (30 years B2B experience, worked with AstraZeneca, BP, Rolls Royce) drops truth bombs about trade shows:

❌ What's NOT working: Everyone's in "selling mode"
✅ What attendees REALLY want: Networking, learning, inspiration, research

The problem? Salespeople immediately start sales conversations with people who aren't ready to buy yet.

🎯 Solution: Match your approach to where your audience actually is in their journey.

Key insight: Appreciate where the majority of your audience is meeting you - it's "quite a cold place" - and adjust your presentation accordingly.

Start building relationships weeks/months before the show with "micro events" and exclusive experiences.

Related:    • Trade Show Marketing Strategy That Actuall...  
Connect:   / elliot-blackler  

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