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The priming effect is a psychological phenomenon that involves the activation of particular concepts or ideas in a person’s mind, which then influences their subsequent thoughts, behaviours, or decisions.

You can do Brand priming using certain colours for your brand, certain visuals to represent your brand, certain kind of aroma associated with your brand or by using certain kinds of music with your brand so that your customers see you the exact way you want them to see you. Using brand priming you can easily position your brand as playful or luxurious or mysterious or easily accessible to all.

So, Zara or The Souled Store,
Which Brand do you think stands for playfulness?

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