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Become the CRE Authority You Are Meant to Be: https://go.massimo-group.com/cre-scale-1

Commercial real estate brokers – stop leading with “How can I help you?”

In this powerful episode of Roleplay With Rod, Rod Santomassimo coaches CRE advisor Parker Levy LIVE on how to open prospecting calls with clarity, confidence, and authority.

Learn how to shift from being seen as a commodity broker to becoming the go-to expert who leads with value and earns the conversation.

🎯 In This Video:
Why “How can I help?” doesn’t work (00:30)
The difference between commodity vs. authority brokers (01:15)
The power of a 27-second opener (02:00)
Live roleplay with immediate coaching feedback (03:45)
What to say when a prospect says, “Not interested” (05:20)
Assertive vs. passive closing techniques (06:30)

💡 Perfect for:
CRE brokers, tenant reps, investment sales professionals
Sales leaders and new business developers
Anyone struggling with cold call conversions

🔥 Want more scripts, tools, and coaching?

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