Скачать или смотреть The Art of Personalization

Mark Abraham discusses how personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6-10%. To achieve these results, brands must orchestrate conversations at an individual level with each customer, in the right channel and at the right time.

BCG’s Marketing, Sales & Pricing practice works with companies to transform their commercial strategies and create truly customer-centric platforms for growth. We help our clients embrace revolutionary opportunities that redefine the future of marketing, sales and pricing functions to strengthen customer relationships and meet continually-rising customer expectations.

To learn more about BCG’s Marketing, Sales & Pricing capabilities, please visit https://www.bcg.com/capabilities/mark...